PLAY is UC Berkeley’s premier media and entertainment conference. Hosted and operated by the Digital Media and Entertainment Club (DMEC) at the Haas School of Business, PLAY brings together undergrads, MBAs, and industry professionals for lively conversation, debate, and networking each spring in Spieker Forum.

This year’s theme, The Reinvention Era, examines how media industries have evolved to meet the demands of consumers as emerging technologies shift the way we communicate, consume, and create. At its core, PLAY 2026 will explore how media professionals can continue to reinvent themselves, their work, and their professional brands in an age of uncertainty and rapid change.